The Psychology of Home Staging: Why it works

Did you know home staging has the potential to add enormous value to your house in ways which are thoughtful and speaks to the heart of what it means to purchase a home. Not only only do you have the opportunity to sell your home for up 7% -17% more but also staging statistically sells properties 30%-50% more quickly than unstaged properties. The research also suggests that 83% of people will spend more on a property that is ‘move in ready’.

Key in this is helping buyers create an emotional and psychological bond with your property – buyers are better able to form an attachment not with your home but with their future home. Some of this happens consciously with a greater portion of this happening outside of awareness – can you remember just walking into somewhere and “just feeling good” …“just liking it”…or “feeling at peace and relaxed”. Experts claim you have 30-60 seconds to capture the buyer’s imagination (we all know what it’s like to walk into an empty soulless home or one filled with other people’s stuff – it’s an instant turn off).

Dream Space Staging specializes in creating this desire through tapping into the buyers emotions and psychology through:

-expert advice on maintenance issues concerning your property. For example: making sure buyers are impressed as soon as they pull up in their car and not looking at the overgrown garden or paint peeling off the fence.
-depersonalizing your home (remember buyers don’t want your home they want to buy their home).
-providing an uncluttered and desirable home (clutter obstructs a buyers desire – who really wants clutter).
-deliberately placed furnishings that create a good flow and highlight the best aspects of the property.
-intentionally placed items representing joy, peace, luxury and beauty.
-appealing, but muted fragrances.

Investors also are not immune to the positive effects quality home staging can have. Although they are extremely proficient at doing the numbers, they too can get a ‘good feeling’ from the property and see the potential for happy future tenants (indeed some rental companies’ stage properties to increase rental yields).  When seeking a valuation of your property it is also wise to carefully stage your property as it has also been shown to impact the valuer too!

Why leave selling your home, often your most valuable asset, to chance, just hoping that buyers will see its potential. Create a space where buyers walk through the front door and are able to immediately imagine living in their future home. Sell them the dream.